I said I'd have a think about this and write something, so here it is.
First off, some people are fair game. Not as many as you'd think, though. Jerry Falwell definitely is, not because he was religious but because he was a nasty piece of work.
Some people are just a bit too good. I would never say anything mean about Christopher Hitchens, for the same reason that I would never try and punch Lennox Lewis. You just know the counter-punch would be a cut above anything I could handle. Not that the star of TV, press and YouTube would lower himself, but the thought that he might would unman me.
I quite like him, anyway. He does have an odd choice of friends, but I was cheered by the knockabout fairground insults he hurled at Falwell's departing shade, and the ability to throw grandiose baroque phrases together on the rhetorical wheel like some mad Rabelaisian potter counts for a lot in my world. Of course, being English, he has been blessed with a very rich clay to sculpt from.
Obscenity is just another rhetorical device, like chiasmus or adverbs, and like these should be used sparingly. When it's called for, though, it's called for.
Offence is another rhetorical device. If I've offended you, that just means I've decided to deploy that device, not that you have some kind of claim against me. Again, though, there's the law of diminishing returns to consider.
In general, you find your own voice, you don't invent it, and when you write with that voice, as it were, the details fall into place without difficulty.
But enough about me. I want to have a moan about other people. In particular, people who post comments. Oh, not you, you're all charming. I'm talking about places like the BBC football chatrooms, or (surprisingly) the Guardian.
It's just too easy, is the thing. You can breeze through, leave a few insulting banalities and move on. It only takes 30 seconds, and your username protects you. The aggregate result makes Question Time look like indepth analysis - soundbites with no bite, all fury and signifying nothing.
Do what I do (not in life generally, obviously). Before posting comments, make yourself re-read them slowly. Ask yourself, is what you've just said worth saying? Is it better than silence? Does it justify thousands of people spending another 0.2 seconds with their finger on the scrolling wheel? If you're not sure, don't say it.
None of this applies here, though. Unlike the Guardian, my blog isn't cursed by a plethora of comments. Remarks that would reduce Jon Ronson to tears just reassure me I'm not talking to myself. Believe me, I'd love to be able to be that sensitive, I just can't afford the luxury.
UPDATE: Like a cyber Candide, I want my blog to be the best of all possible blogs, so I'm taking the 31 day build-a-better-blog challenge. For all posts on the theme, click here.
