Ben Goldacre, fearless exposer of the scientifically illiterate, had a meeting with some of the people the BBC employ to keep an eye on their loose cannons (how many do they need to keep track of Charlie Brooker, I wonder?). He asked them how much swearing was allowed, as you would, and was given an official BBC list of swear words, based on viewer research and sorted in order of offensiveness. They refused to let him leave the room with it, because it's a secret. He figured they were worried he'd scan it and put it on his website. Then he got a copy through another route, so of course he scanned it and put it on his website.
In places, it reads almost like dialog. "Shag whore twat!" "Piss off, spastic slag!" I briefly considered lifting the whole thing and dropping it into my next post wholesale. The thing that did shock me was that terms of racial abuse were scored as less offensive than 'cunt' or 'motherfucker'. I expect people identified them as 'not swearing' because they thought they were a different kind of offensive, not because they thought they weren't offensive at all. For instance, 'Jew' in everyday speech isn't a swear word, but if you heard someone saying 'stop being such a mean, selfish Jew' you'd take more offense than you would at any mere profanity.
That doesn't account for people who think such terms are mild swearing, though. Some people must have thought that 'Paki' or 'nigger' were soft swear words, about as bad as calling someone an arse. I suppose they may have been confused by the whole recuperation thing, where black or Asian people use those terms themselves to draw their sting.
Other responses just leave you baffled. As always with surveys, I find. A low but positive number of people thought that 'cunt' was "not swearing" at all. Meanwhile, 10% thought that 'arse' was "very severe". I suppose it might stand out in a nunnery, but not otherwise, surely. I wonder if any respondents thought both those things? You can just imagine someone hearing a bottom-based profanity in the street, turning on the culprit and screaming "stop saying arse, you cunt!" at their bemused face before flouncing off in a huff.
Thanks to Jeff for the link. I hope you're having a good holiday. If you're reading this sat in an Internet cafe in Ayia Napa, you got on the wrong bus at the airport. Unless your Dad decided what you all really needed was a few nights clubbing.

